Unlock Your Potential: Personal Branding and #RockingYourProfile on LinkedIn

 Registration is closed for this event
After the 2019-2020 season opener on Design Thinking and Personal Ideation the WCT-GTA chapter wants to take you on a journey of Unlocking Your Potential and Personal Branding


This event will help attendees tackle their understanding and delivery, of their personal brand – who they are as an employee, mentor, and peer! With the theme of the 2019-2020 season focusing on Unlocking Your Potential, we stress the importance of investing in the person behind the career and all the resources they have within them!

The evening will kick-off with a keynote speaker, speaking to their journey developing their personal brand, strategies they’ve taken and the way they have evolved. Next, LinkedIn will be taking us through how to #RockYourProfile – highlighting the importance of the story your profile puts out in the world, best practices on sharing and publishing in building thought leadership, and leveraging the LinkedIn space to gain knowledge and insight. We’ll close the evening with two additional speakers that will share their personal branding journey to inspire us to take the next steps in Unlocking Your Potential.


Scott Vanderwel Rogers Communications, SVP, Operational and Process Improvement

Scott is the Senior Vice President, Operational and Process Improvement for the Consumer Residential Business of Rogers Communications. In this role, Scott is responsible for ensuring optimal design against key customer journeys, continuous improvement and transformation and support of all go to market activities. Prior to this, Scott was the Senior Vice President, Corporate Strategy, and was responsible for guiding strategy, managing the innovation agenda, while supporting global strategic partnerships.  




Christina Minshull - LinkedIn, Client Solutions Mannager, Tech ENT, Marketing  Solutions


Christina Minshull is an innovative marketer passionate about employing a contrarian, dynamic & strategic approach to help companies transform their brand presence and drive business results. She has spent the last 12 years creating impactful brand, content & social media marketing strategies for companies like SportChek, WestJet, Oilers, Shaw & LinkedIn. She is now the Assistant Marketing Director of Brand and Content strategy at EY.







Jennifer Catallo - LinkedIn, Customer Success Manager, LinkedIn Learning Solutions


Jennifer Catallo has spent the past 20 years cultivating skills in eLearning and education management from experience teaching across higher education institutions, including Humber College and the University of Toronto, to consulting on K12 and Higher Education eLearning software with companies like Brightspace. At present, Jennifer is the Senior Customer Success Manager for LinkedIn Learning. She manages a consortium of 44 Ontario Universities and Colleges while also leading the LinkedIn Learning Ambassador program.








Takara Small - Venture Kids, Founder / Executive Director / CBC, Technology Columnist / Tech Expert


Takara Small is an award-winning journalist and entrepreneur. She's the technology columnist for CBC's Metro Morning (Canada's #1 morning radio show) and was previously the contributing editor for Fortune magazine. She is currently the host/producer for the Globe and Mail podcast I'll Go First, the #1 technology podcast in Canada by Apple Canada.


Over the years her award-winning work has appeared in numerous outlets, including the BBC and Toronto Star. She is also the founder and executive director of VentureKids Canada, a nonprofit that provides free coding classes and startup workshops to youth living in underserved communities. 






Akanksha Malik Rogers Communications, Director, Corporate Talent Acquisition

Akanksha currently leads the Corporate Talent Acquisition function at Rogers Communications where she is responsible for creating Talent strategies for the senior leadership team. She is particularly focused on creating new and creative sourcing and attraction strategies for hot skills and hard to fill positions. Akanksha is an active member of Rogers Women Network and Rogers Women of Color where she supports women at all levels and helps them with their career goals. 






Registation: 5:30 - 6:00

Speaker Sessions: 6:00 - 7:40

Connect & Chat: 7:40 - 8:00


Member Event Fee: $15

Non-Member Event Fee: $20

December 2nd, 2019 5:30 PM through  8:00 PM
Rogers Communications
333 Bloor St. East
Main Floor Event Space
Toronto, ON M4W 1G9
Event Fee(s)
Non-members (WCT Members, please sign in for discount) $ 20.00
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