The Protégé Project

The only cross-sector career sponsorship program in Canada. 



Canada’s only cross-sector career sponsorship program

The Protégé Project is a career sponsorship program that matches an influential, powerfully positioned Canadian C-suite executive champion with a senior female protégé. The matches are formed across companies with a focus on supporting the protégé to move into even more senior leadership positions. The protégé project is:

  • An innovative leadership program that will identify and assist capable, aspiring women in Canada’s digital economy to advance their careers
  • An original cross-sector approach to expanding networks and accelerating leadership stature through thoughtful, selective matches with executive champions
  • Rooted in WCT’s values of paying it forward and driving women’s advancement at all levels of their career

The case for diversity is well known and includes higher returns to shareholders, stronger employee engagement and better financial results. However, we have yet to capitalize on the opportunity with the current state of women in senior leadership positions at less than 25 percent in the information technology sectors and board representation by women in these fields at only 23.5 percent.

Our goal is to:
  • Increase the number of top-performing women in senior decision-making positions in the Canadian telecommunications, media and technology sectors by expanding their relationship network
  • Develop a set of best practices and models for repeatable success
  • Empower protégés to pay it forward and create a ripple effect that will advance women’s leadership

With over 190,000 jobs predicted in this sector by 2019, the inclusion of women in Canadian leadership roles needs to change quickly for companies to thrive and compete.

The Modern Mentor: Reimagining the Interconnectedness of Women in Business

Fiona Gao, a global marketing leader, and Angela Brown, President and CEO of Moneris, were introduced to each other in 2019 under the aegis of WCT's Protege Project.  The Protege Project links senior women in digital industries who demonstrate strong potential for leadership with leading Canadian executives.  Over the space of 12 months, the executive sponsor and the protege work together to develop the protege's leadership capacity and position her for advancement.

Together, Angela and Fiona accomplished a great deal during the period of their engagement.  One of the outcomes of their engagement was the production of a white paper designed to assist others entering or considering an executive sponsorship relationship to achieve the maximum benefit from the experience.  It also serves as an excellent primer for anyone seeking to build a successful mentorship relationship at any stage in their career.

Read The Modern Mentor Whitepaper 

Case Study

Christin Wiedemann, Chief Scientist and Co-CEO of Professional Quality Assurance Limited in Vancouver and Ottawa-based Namir Anani, President and CEO of the Information and Communications Technology Council were one of the Protégé Projects inaugural teams. They described their experiences in the program with WCT in a Q&A interview.

Read the case study 


Participants Testimonials

Lisa Lyons Johnston, President, Kids Can Press

"Even when you have a senior leadership position, you find yourself wanting to broaden your exposure to other dimensions of business. I’ve built my career in the media and cultural industries, currently in publishing. Social media platforms have become an increasingly important place to share and promote stories. My Protégé sponsor helped me to deepen my understanding of the power and the opportunities of using my voice and thought leadership, both on and offline."

Adrienne Harris, vice-president, business transformation, DCM

"The Protégé Project experience played an instrumental role in my on-going leadership development.  Through the program my sponsor provided valuable insights and guidance about my future path, and challenged me to take on new experiences. I also made incredible connections with the peers in my cohort and we continue to support each other today."



"My sponsor convinced me that I needed to take on an organization that was Canadian owned and operated. It was through that that I started to take on transformation work.  The last decade of my career I have been doing business transformation which is absolutely not for the faint of heart, but I have learned so much every time I've received a new transformation mandate." 




"I got so much out of the Protege Project. My sponsor was fantastic. During my official time with her I actually transitioned to a new leadership role and she was instrumental in me getting up and running. While we have officially completed the year, she remains a true mentor to me and I am forever grateful for the introduction and the opportunity to participate in Protégé."

Benefits for Women Executives

Participant Benefits
  • Enhancing their understanding of how to navigate corporate environments
  • Receiving career coaching and specific advice from a senior leadership perspective
  • Building new networks
  • Developing executive level skills for relationship building, decision-making and problem solving
Participant Results

While each executive and protégé match is unique with different goals, through the Protégé Project support, participants have reported the following results:

  • Promotion to the most senior positions in their companies
  • Expansion of network and contacts leading to new business opportunities
  • Fresh perspectives on steps required to pursue career objectives
Did you know?

Research in this area suggests women with sponsors are 27 percent more likely than those without sponsors to seek a raise and 22 percent more likely to seek ‘stretch assignments’ that build their leadership experience.

Harvard Business Review research goes so far as to conclude that promotion to top jobs depends on sponsorship.


Applying & Eligibility

Are you or someone you know:

  • A senior female leader working in the Communications, Media or Technology sectors?
  • Aspiring to move into the top leadership tier in your organization?
  • Interested in working with a senior executive to support you in taking the next career step?

Then it’s time to take charge and accelerate your career with Women in Communications and Technology’s Protégé Project. This program is Canada’s only cross-sector career sponsorship program. It is an innovative game-changing career sponsorship initiative designed to advance the Canadian leadership landscape by helping to support senior women in the Communications, Media and Technology sectors move into top-tier positions. 

The Application Process:
  • Eligible applicants are senior women working in the Communications, Media and Technology field with aspirations of moving into the most senior leadership positions in their organizations.
  • Applications are accepted at any time.
  • The protégé-executive champion match will be made following a review of the applications and agreement with executive champions.

Apply Now 

Not sure if you meet the qualifications? Contact WCT to learn more. For questions about the program or more information on how to apply, please contact


Benefits for Companies

  • Sixty-eight percent of sponsored women report satisfaction with their pace of professional progression and 72 percent of senior women are more likely to stay with their company with access to mentorship and sponsorship.
  • Studies show that diverse women with influential sponsors are more likely to feel committed to their organizations and are less likely to leave.
  • McKinsey research confirms that companies with diverse leadership outperform in their sector.
  • Men have more sponsors than women. Active sponsorship of women can improve your company’s ability to build diverse leadership.
Did you know?
  • Research shows that men have predominantly male networks and women have largely female or mixed networks. Since men are more likely to hold senior positions, this means women may be at a disadvantage when it comes to accessing high level mentorship and sponsorship. This trend only intensifies the need for women and organizations to employ strategies like mentoring and sponsoring.
  • Companies continue to lose women relative to men at every stage in the pipeline and women in leadership positions are still a minority. As of June 2017, only 32 Fortune 500 CEOs – 6.4 percent – were women.

Source: Lean In and McKinsey & Company. Women in the Workplace 2016


How do I get my company on board?

Want to learn more about how the Protégé Project can benefit your company?

What to become an executive champion or integrate the program into your workplace?

Our program team will guide you through the process and demonstrate how you can benefit from Canada’s only cross-sector career sponsorship program.

Contact us at and let’s get started.


Participating Executive Champions

To date, the following C-suite executives have committed to support the program:

  • Denise Amyot, President and CEO, Colleges Institutes Canada
  • Namir Anani, President & CEO, Information and Communications Technology Council
  • Jeff Boyd, Regional President, Alberta & The Territories, RBC
  • Julia Elvidge, SheBoot Co-founder, Investor, Board Member and past President and co-founder of Chipworks
  • Wendy Freeman, President, CTV News

  • Elmer Hildebrand, CEO, Golden West Radio

  • Dale Hooper, Chief Brand Officer, Rogers Communications
  • Goldy Hyder, President & CEO, Business Council of Canada
  • Jean LaRose, CEO, Aboriginal Peoples Television Network
  • Craig H. Muhlhauser, former President & CEO, Celestica Inc.
  • Grace Palombo, Executive Vice-President, Chief Human Resources Officer, Great-West Life Co Inc.
  • Vanda Vicars, COO Global Risk Institute
  • Lisa Kimmel, President, Edelman
  • Kristen Chapman, CMO & EVP Digital, Indigo Books & Music
  • Karla Congson, CMO, Dundee Corporation
  • Deirdre Horgan, Partner and National Leader of the Customer and Marketing Strategy Practice, Monitor Deloitte
  • Paul Bertin, President, No Limit Technologies, Chair Board of Directors – RIC Centre
  • Eric Gales, Director, Amazon Web Services Canada Inc
  • Nanci MacLean, President Pinewood Studios
  • Geoff Poulton, President, Vista Radio
  • Jeffrey Russell, Senior Managing Director, President and CEO, Accenture Canada


Frequently Asked Questions:

What is career sponsorship?

Career sponsorship is having an individual, usually someone at a more senior level with strong influence, who assists a protégé to gain visibility for an assignment, promotion or position. A sponsor uses personal influence and relationships to champion deserving protégés. The sponsor’s main objective is to develop a protégé into a stronger leader and to help the protégé successfully take the next step in her career. 

How is sponsorship different from mentorship?

While both sponsors and mentors may provide guidance and advice, the relationship with a mentor tends to be one where the mentee primarily benefits from the mentor’s experience. Sponsorship is more active in terms of the role the sponsor plays in promoting and developing the protégé. Sponsorship can be thought of as an alliance where there is benefit to both the sponsor and protégé.

Who is eligible for the Protégé Project?

The Protégé Project is designed for experienced senior executive women who are approximately one to three years away from the most senior ranks in their organization/company. This program applies to women who work directly in Communications, Media or Technology companies, as well as women working in industries such as financial or manufacturing where Communications, Media or Technology plays a major component (a Director of IT, for example). 

How can somebody apply for the Protégé Project?

Interested potential protégés are invited to submit the initial application form. WCT will then assess and evaluate the application and inform applicants of next steps. Matches will be made after step 2.


Apply now

The Protégé Project was pioneered by Corus Entertainment and Catalyst. Corus continues to power this groundbreaking program.