Up the Numbers

Up The Numbers

 "What gets measured gets improved" Peter Drucker 



What is Up the Numbers

Up the Numbers is a sustained research and advocacy campaign lead by WCT, with the support and guidance of corporate members of its community, to report annually on where women are in the digital economy and to encourage measures to actively increase the participation of women in digital industries.

Up the Numbers encourages digital employers to report their metrics on the engagement of women in various roles and at various levels in their organizations. The Up the Numbers initiative also includes WCT working with companies, governments and academic institutions to establish best practices and strategies to recruit and advance women in the digital economy.




The goal of the Up the Numbers Campaign is to maintain a persistent focus on the under-representation of women in digital industries and to underscore the strategic importance of gender diversity to an industry predicated on innovation and effective governance. Companies in this sector face chronic shortages of skilled labour, yet continue to accept a four to one male to female ratio as an acceptable status quo. Up the Numbers aims quite simply to improve the numbers of women in all aspects of these industries, including in technical and executive roles, until parity is achieved.


The companies supporting the Up the Numbers campaign are Pythian, Telus, Accenture, Chipworks, Rogers, Cogeco, Microsoft and the Information and Communications Technology Council.



The first WCT Up the Numbers Report will be released in March 2017.



Press Releases

Digital Economy Leaders and WCT Commit to "Up the Numbers"

WCT's Up the Numbers Campaign Gets Support from Accenture, Drives Women in Digital

Rogers Joins WCT's Up the Numbers Campaign 


Partner Organizations


telus            Pythian logo RGB WEB 01          acc hpd logo .75x black cmyk warm red              rogers new


Introducing The Pythia Index

A New way to calculate the influence of women in digital companies:



bell.ca 01 rogers new COGECO Connexion Logo RGB2 corus500 Microsoft logo 2012.svg   TELUS Bil Blk     IBM transparent









Women in Communications and Technology (WCT) is a not-for-profit organization - an association of women who work in the communications, digital media and technology sectors. With the help of our sponsors, we are committed to creating jobs and advancing women in their careers by facilitating a Canadian network of industry support and recognition, leadership and skills development, and mentoring.

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